How to Plan a Successful Legal Event: Tips and Best Practices

Legal events

Event planning of any kind can be daunting, especially when considering the array of details that must be addressed for a successful event. Law events require an even greater level of focus because of the complexity of the topics and related regulations. Here are some tips and best practices for planning a successful legal event:

Site Selection and Media Outreach

Site Selection

• Review the criteria and availability of potential sites.
• Identify accommodations and logistical amenities.
• Develop a budget for the event site selection.

Media Outreach

• Create a list of media outlets for event promotion.
• Generate content for press releases and other media.
• Plan a schedule for media outreach prior to the event.

Attendee Registration

Registration Services

• Determine registration services needed such as badge production, registration system, etc.
• Define the default parameters and fees required for registration.
• Provide clear communication of the registration process and terms.

Event Offers and Promotion

• Investigate locations of nearby law conferences (such as 2022 conferences in the USA).
• Check-out the legal events, lawyer events and legal operations conferences in the same or nearby locations.
• Index similar events and make decisions about distinct offers for attendees.

Content Development & Presentation

Program Development

• Create a comprehensive plan for the program.
• Assign program and session development roles.
• Outline agenda topics, speaker criteria and schedule.

Presentation

• Develop the objectives and content for each presentation.
• Confirm the availability and resources of presenters.
• Prepare presentation materials and equipment needs.

Planning a successful event requires understanding the client and participants, researching venues and speakers, promoting the event and attending to all the details. Following these tips and best practices makes it more likely to create a memorable and successful event.

Event planning of any kind can be daunting, especially when considering the array of details that must be addressed for a successful event. Law events require an even greater level of focus because of the complexity of the topics and related regulations. Here are some tips and best practices for planning a successful legal event:

Site Selection and Media Outreach

Site Selection

• Review the criteria and availability of potential sites.
• Identify accommodations and logistical amenities.
• Develop a budget for the event site selection.

Media Outreach

• Create a list of media outlets for event promotion.
• Generate content for press releases and other media.
• Plan a schedule for media outreach prior to the event.

Attendee Registration

Registration Services

• Determine registration services needed such as badge production, registration system, etc.
• Define the default parameters and fees required for registration.
• Provide clear communication of the registration process and terms.

Event Offers and Promotion

• Investigate locations of nearby law conferences (such as 2022 conferences in the USA).
• Check-out the legal events, lawyer events and legal operations conferences in the same or nearby locations.
• Index similar events and make decisions about distinct offers for attendees.

Content Development & Presentation

Program Development

• Create a comprehensive plan for the program.
• Assign program and session development roles.
• Outline agenda topics, speaker criteria and schedule.

Presentation

• Develop the objectives and content for each presentation.
• Confirm the availability and resources of presenters.
• Prepare presentation materials and equipment needs.

Planning a successful event requires understanding the client and participants, researching venues and speakers, promoting the event and attending to all the details. Following these tips and best practices makes it more likely to create a memorable and successful event.